Sydni Joseph is a creative and business leader operating at the intersection of brand, culture, and capital. She is a Co-Founder of Big Plan Holdings, where she leads new business development, growth strategy, capital raising, and portfolio marketing across luxury, lifestyle, and hospitality ventures. Sydni diligences all incoming deal flow for BPH, evaluating leadership, financial performance, market positioning, and long-term scalability. She directs public relations, celebrity and VIP engagement, and omnichannel marketing initiatives across the Big Plan ecosystem, including leading marketing strategy for BPH Hospitality’s flagship concept, JBJ’s Nashville. She is also a Partner & Director of Special Events at American Paint Hat, leading high-touch experiential activations and brand programming. An entrepreneur from a young age, Sydni co-founded her first start-up while still in college, gaining early experience in brand building, marketing, and operations. Previously, she worked in high-end event production at Kehoe Designs and served as Events Manager at the University of Kentucky. She holds dual degrees in Marketing and Fashion Merchandising, Apparels, and Textiles from the University of Kentucky, graduating summa cum laude. She serves on the Stevenson High School Foundation Board of Directors, The Joseph Family Foundation Board of Directors, and Musicians On Call’s Music Industry Advisory Board. Based in Chicago, Sydni splits her time between Chicago and Nashville.