Jacy Butler is the Marketing and Partnerships Associate at Big Plan Holdings, where she supports brand development, partnership outreach, and marketing strategy across the company’s dynamic portfolio of hospitality and entertainment concepts. She also serves as the Client Communications Coordinator for American Paint Hat Co., overseeing customer engagement, marketing content, and brand communications for the lifestyle and Western fashion brand. Jacy is a graduate of Tennessee Technological University, where she earned her Bachelor's degree in Marketing. During her time at Tennessee Tech, she served as the Social Media Manager for Phi Mu – Kappa Pi chapter, where she led digital strategy and content creation across platforms, gaining hands-on experience in brand voice development, community building, and creative storytelling. Jacy brings a thoughtful, detail-driven approach to every project she touches. With a background in digital strategy, email marketing, and partnership development, she thrives in collaborative environments and is passionate about connecting audiences with experiences that matter. She’s excited to continue learning and growing within the Big Plan Holdings team.