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Eric Russell

Chief Investment Officer + Principal

Eric is the Chief Investment Officer & Principal of Big Plan Holdings. Eric is a financial acquisitions and operations professional with over $900M in transaction experience across wide-ranging asset types. Most recently, he was the Chief Strategy Officer for a nationwide behavioral health hospital company, Haven Behavioral Healthcare. Where the company more than doubled its revenue and increased EBITDA by 6X. Previously,  Russell was CFO for Disruptive Nashville - TN-based real estate development group, CA South - where the firm experienced a growth trajectory of $50M to $400M+ in AUD within two years. Prior, Eric led acquisitions and asset management for the publicly traded, long-term care company, Diversicare, where the company grew from $100M in annual revenue to $550M during his tenure.

In those roles, Eric's responsibilities included investor relations, overseeing underwriting and deal sourcing, management of debt/equity closings, structuring joint ventures, and financial operations. Throughout his career, Eric has consistently proved himself a pivotal agent in scaling high-growth startups, mid-market private equity portfolio companies, and publicly traded companies.

Eric has an MBA from Carnegie Mellon, an MRED (Master in Real Estate Development) from IE Business School (Madrid, Spain), and a BBA from the University of Kentucky.


Founder + CEO

Josh Joseph

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Co-Founder + CFO

Tara Joseph

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Sydni Joseph

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Co-Founder / President of The Joseph Family Foundation

Sophie Joseph

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Chief Operating Officer, Principal + General Counsel / President of BPH Hospitality

Sean Marshall

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VP of Communications

Katie Larson

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VP of Business Development

Kevin Smart

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VP of Operations + Assistant

Katelin Ford

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Creative Advisor / Co-Founder, Edgehill Music Publishing / Studio Manager

Spencer Rabin

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Head of A&R, Edgehill Music Publishing

Julia Keefe

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Principal + Advisor

Michael Mook

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